Posted by Jerry rocco on Jun 24, 2010 in Internet business | 0 comments
Mobile Marketing using SMS text messaging could be the marketing silver bullet you have been searching for. Mobile Marketing can put your most valuable business asset on response inducing steroids… and FAST.
So what is your most valuable asset? It's your customers that come in your store and view your website. It is from these visits that give you the opportunity to collect a list. A list so you can stay in front of your customers and communicate with them. Chances are you are already building a list of names, numbers, addresses, and email addresses. If you are not, then you better start building equity asap.
Here's a few ways businesses communicate with their list.
Send actual mail, also referred to as "snail mail" because it will take on average 7 days to design, print, dry, and get to the post office. Businesses send everything from coupons to birthday cards to their customers but unfortunately, if a campaign receives more than a 1% response rate then it's considered a great success…
They can email them a personalized company newsletter, but there's a good chance it's going to end up in a spam folder or simply overlooked. In fact most emails sit around for three days before they even get opened and as a society, we've become numb to them.
Fortunately today businesses can send a SMS mobile text messages to their list of customers and statistics show that mobile messaging blows the doors off the formerly mentioned old school methods.
The chart below shows the average statistics for all three methods using 2000 pieces of customer data. *data prices not included.
When you stack them up side by side the choice is obvious. Mobile SMS text messaging is the best bang for the buck. To get 16 customers back using direct mail it would cost $6400.00 with email $320.00… Mobile? Try 100 bucks! And if that wasn't enough the fact that it is almost instant you can schedule your marketing to strike when the time is right.
Think about how do you communicate with your customers now? How do you promote and keep them informed? How could you build a more responsive database? The silver bullet? SMS text mobile marketing.
