Case Study: Google Page 1

Thu, Nov 19, 2009

Internet business

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Subject: Paper Doll Hair Salon, http://paperdollsalon.com Objective: 1st page results on Google in under 24 hours. I wanted to share this with you today because it is something that you can apply to ANY business to gain massive exposure. Have you heard of the search engine called "Google?" I'm sure you have, and it's more than likely that it is how we found each other in the first place. I'm glad you made it because today I want to show you how YOU can make Google do what you want it toNo B.S. I'll prove it.

Google is the number one most visited website in America (www.alexa.com). Buyers come to search engines and type in long tail keywords to shop or get information.
 
There are 2 kinds of results in a search so there are 2 ways to get to the 1st page.

1)   Natural Google will display what it feels is the MOST relevant content for their user. Right now Google really likes web 2.0, simply explained web 2.0 is user–generated content which can be found on websites like Facebook, Wordpress, and You Tube ect. ect.. If a prospect goes online and searches one of these keywords then Google or You Tube will serve up the most relevant content and your information will be right there in the natural results.

2)   Sponsored – These are paid per each click and you will find “sponsored ads” to the right and sometimes above the natural listings in the shaded area. These companies are paying anywhere from $.10 to $15 per click, not including set up fees! You can sometimes judge how valuable a search term is by how many sponsored ads are bidding on it. It is said that the "natural results" get 75% more clicks and the visitor is more likely to trust it more than a "sponsored link." It's also free if you know how to do it, where as when your money runs out with a sponsored link you're gonzo.

I'm going to show you how I

put my friend's website on the

VERY 1st page of Google in

24 hours with very little work.

 

The secret:

I used video sharing sites to syndicate my content. Sites like, www.mefeedia.com, www.gather.com, www.break.com, in addition to the well known YouTube.  The upload is easy when you use software like Traffic Geyser or Video Wildfire. Even easier if you outsource it to the right people. Once it's set up it costs no more then 10 bucks in labor and a good Virtual Assistant (VA) can even make the set up painless. After that you need to decide on the keywords that you want to target. The keywords need to be included in the Title (under 64 characters), Description (Under 200 characters), and keywords (separate by commas and no more then six). This being a hair salon in Pacific Beach San Diego the keywords for me were quite obvious. "Pacific Beach hair salon," "pb hair salon," Pacific Beach hair cut," "PB hair cut," to name a few. If you clicked on those links you'd notice the Paper Doll information shows up but the Google link is to the video sharing sites. That is because they are essentially my vehicle to the first page NOT the actual Paper Doll website.

case study1_pbhairsalon1

As you can see, with the proper keyword placement and the proper upload you can bypass hundreds of thousands of search engine results to gain you unheard of premium placement on search engines and multiply your presence on the web literally overnight. Plus the link backs to your actual site will help it gain natural ranking in the search engines.

Of course you also need a video; fortunately in this case my friend Eric from Web Video Solutions made an awesome video. Some other ways to create a video is to record yourself, have a designer create an animation, create a power point presentation, or even just from still shots. It's really easy and most computers already come with the software to edit movies. If not, Sony Vegas Movie Studio, has a 30 day free trial which is plenty of time to make a bunch of videos. Then just upload and wait 24 hours, if your not on the first page, then you did something wrong or the keywords you're targeting are highly competitive. Free keyword tool here.

 

 


One Response to “Case Study: Google Page 1”

  1. Kai Druhl Says:

    Thanks for that great success report; it inspires me to go and add some more video to my article marketing mix.


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