Selling Sucks!

I’m helping a friend run a marketing booth at the NRMLA trade show in Los Angeles today and I am a bit disturbed because I haven’t been around working people in while. I really don’t like it, their vocabulary has words like “I work for”, “when I get back to the office”, and “tell me why your service is better than…” things like that. Those may be phrases you hear everyday but they stand out in my brain like the first time I got hit with the wooden spoon. Worst yet the attendee’s expect me to cater to them and sell them on the product! Let me tell you why all of that bothers me more than a poorly tailored suit.

You see, I’ve been an online entrepreneur for the 18 months and I am not accustom to these practices nor do I like them. I’ve grown quite fond of having websites that explain the product or service I might be offering and automating 90% the follow-up process .

In my world as well as many others the game has changed and it should change for you too; if you have something of extreme value that isn’t offered anywhere else then the seller has the power NOT the consumer. This is a paradigm shift that most long-time sales veterans just don’t get. The author of “The 4 Hour Work Week” Tim Ferriss explains this as the way of the “new rich” (NR) and it is a simple concept. Possess something of extreme value and design a qualifying and selling process that does not include require interaction then leverage the Internet to bring it to the masses.